Pricing can determine whether your business succeeds or fails.
Pricing your products and services can be tough.
Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue. It is one of the most important but least understood marketing decisions.
To get this right, it’s critical to use financial reporting and insights to guide your decisions. You also need a good understanding of the many different pricing strategies that you can choose from for your products and/or services. We will look at a variety of common pricing strategies in this course.
Once you determine the right pricing strategy, your profit margins could increase.
